Archives for January, 2013

14 Jan 2013
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Understanding the real potential of the franchise

Recent developments in new technology have allowed the likes of major supermarkets to identify customers shopping behaviour and even forecast potential sales for new stores before they are even created. Jon Newsum-Smith, GIS Manager of Overview Mapping Limited, looks at ways that franchisors can use the information that they gather to enhance their understanding of their network’s potential, and even help explain why there may be valid reasons for varied success between franchisees. Read more →

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14 Jan 2013
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Territory Mapping – A summary

What are the general principals of Territory Mapping

A large proportion of franchisors have little idea of how important the allocation of territories is to the success of their business. The franchisors that have embraced this technology regard it as a fundamental building block in the creation of a successful operation. In some cases it could be argued it is important as the franchise manual itself. Read more →

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