11 Mar 2013
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Petpals

Company Information:

Petpals offer a full range of pet care services, including pet sitting, dog walking, dog home boarding, puppy care and elderly dog care as well as a pet taxi in their specially developed pet friendly and safe vehicles.

Petpals are proud to be considered as the UK’s first, leading, national, mobile professional pet care services provider operating in over 50 territories across England, Scotland and Wales.

Petpals (UK) Ltd is a full member of the British Franchise Association

Background:

Petpals were introduced to Overview’s products and services at a specialist seminar, hosted by the BFA and presented by Overview a few years ago. Following this seminar Petpals decide to utilise the expertise that Overview could offer and provide them with a more professional solution to their current one. As a result of having a number of existing agreements, and more significantly the desire to retain a good deal of flexibility when developing new territories, Petpals felt an ad-hoc territory creation model would suit them best.

Solution:

Overview replicated the existing Petpals franchisee network in order to understand the territory coverage at the time. Following that, as and when requests came in, territories would be developed as a result of agreeing a set of pre-determined criteria and trying to best fit this within the available geography. It is Overview’s task to advise on the best individual territory solution, whilst at the same time taking an appreciation of not just the current surrounding territory network, but the potential surrounding areas.

Testimonial:

Overview have been providing us with new territory maps and demographics for about 6 years and their service has been an invaluable tool in helping us understand and provide the ideal territory for our franchisees.

Kevin Thrackrah, Managing Director

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11 Mar 2013
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Business Doctors

Company Information:

Established in 2004 by Rod Davies and Matthew Levington, Business Doctors is not a consultancy, but a business health improvement service. Business Doctors specialise in helping SMEs develop and implement strategies to help them grow. Business Doctors are NOT coaches, but experience business people, who get on the pitch and help their clients grow their businesses.

Background:

Business Doctors contacted Overview back in 2008 in order to assist them with setting up equal opportunity franchise territories. Being a B2B operation, Business Doctors realised the need to use up to date business material to help delineate the areas.

Solution:

Business Doctors opted for the Turn Key Solution as the model had already been successfully proven in the period running up to the decision to franchise. Overview built Business Doctors a division which is currently used as the framework for the sale of regional franchise areas. Due to the nature of the enquiries that Business Doctors were receiving they asked Overview to look at developing a local area network within the regional areas. After consultation between Overview and the Business Doctors an agreed criteria was set and a preferred route of developing local area territories on an ad-doc territory creation basis was established.

Testimonial:

Jon Newsum-Smith and the team at Overview have been integral partners for Business Doctors now for some 5 years. They have been instrumental in developing the strategy, and in particular, in the recruitment of Franchisees. We have experienced unprecedented growth within the last 18 months, and Jon has been consistently able to deliver the necessary marketing collateral, at short notice, accurately and on demand.
I would have absolutely no hesitation in recommending Overview to any potential Franchisor.

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11 Mar 2013
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Pyjama Drama

Company Information:

Pyjama Drama was created in 2005 by Sarah Owen, an experienced drama teacher who saw, time and time again, the immense benefits that children derive from drama, movement, music and play. It was an immediate success and now Pyjama Drama is expanding rapidly and being delivered in towns across the UK.

Pyjama Drama are passionate about providing young children with drama classes that are not only fun and exciting, but which also develop key social skills such as confidence, concentration, co-operation and creative problem solving.

Whilst relatively new to the franchise market they have an ever expanding network with franchisees coming from a variety of backgrounds.

Pyjama Drama is an associated member of the British Franchise Association.

Background:

In 2010 thanks to a growing number of franchisee enquiries Pyjama Drama sought advice from Overview into establishing a cost effective solution to create territories. Like many franchisors when Pyjama Drama started actively franchising they managed to get by with data freely available or cobbled together systems. What they were looking for was something that would give them the confidence to know that an area would be viable but at the same time that they were not giving away too much area. Ultimately Pyjama Drama wanted to instil confidence in the prospective franchisees that they had gone about this in a professional manner to validate their credibility.

Solution:

Whilst Pyjama Drama saw the benefit of undertaking the Turn Key Solution by having the entire UK divided up all in one go they wanted to prove the model further and initially have a more flexible approach to start with. The added benefit of this was to minimise initial costs, something that all new franchisors have to consider, what with the other important but unfortunately costly elements when setting up a franchise. After a series of ad-hoc areas were generated, and then ultimately operated successfully, the franchise model was proven. At this point Pyjama Drama migrated to the Turn Key Solution to ensure maximised UK coverage and to deal instantly with any franchisee enquiry.

Testimonial:

We have been working with Overview mapping for a number of years and have never looked back. The team’s expertise and on-going support has enabled us to take our business forward in leaps and bounds and we would thoroughly recommend them for their professionalism, attention to detail and friendly approach

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