Petpals

Company Information:

Petpals offer a full range of pet care services, including pet sitting, dog walking, dog home boarding, puppy care and elderly dog care as well as a pet taxi in their specially developed pet friendly and safe vehicles.

Petpals are proud to be considered as the UK’s first, leading, national, mobile professional pet care services provider operating in over 50 territories across England, Scotland and Wales.

Petpals (UK) Ltd is a full member of the British Franchise Association

Background:

Petpals were introduced to Overview’s products and services at a specialist seminar, hosted by the BFA and presented by Overview a few years ago. Following this seminar Petpals decide to utilise the expertise that Overview could offer and provide them with a more professional solution to their current one. As a result of having a number of existing agreements, and more significantly the desire to retain a good deal of flexibility when developing new territories, Petpals felt an ad-hoc territory creation model would suit them best.

Solution:

Overview replicated the existing Petpals franchisee network in order to understand the territory coverage at the time. Following that, as and when requests came in, territories would be developed as a result of agreeing a set of pre-determined criteria and trying to best fit this within the available geography. It is Overview’s task to advise on the best individual territory solution, whilst at the same time taking an appreciation of not just the current surrounding territory network, but the potential surrounding areas.

Testimonial:

Overview have been providing us with new territory maps and demographics for about 6 years and their service has been an invaluable tool in helping us understand and provide the ideal territory for our franchisees.

Kevin Thrackrah, Managing Director
Case Study Details